Cause marketing partners
Promotions from our cause marketing partners engage consumers to help raise the funds that families need to build strength, stability and self-reliance through shelter. You can support this mission by participating in these special promotions.
For more information on our cause marketing campaigns, please contact email@example.com.
Thank you to our leading sponsors who build alongside us:
A partner since 2017, ALEX AND ANI will donate 20% of the purchase price from each Pineapple charm bangle sold in store and online between April 2019 and September 2019, up to $50,000.
Charity Miles is an iPhone and Android app that lets you earn money for the world’s top charities, including Habitat for Humanity. Just launch the free app, choose Habitat for Humanity as the charity of choice, and either walk, run or bike. Charity Miles will donate to Habitat for every mile covered. Walkers and runners earn 25 cents per mile; bikers earn 10 cents per mile.
Corner Bakery Café announced its national partnership with Habitat for Humanity in August 2019. Through Sept. 30, customers at participating restaurants were invited to make a donation at checkout to Habitat for Humanity International. Additionally, Corner Bakery Café ran a text-to-enter sweepstakes through Nov. 4, 2019, with the winner receiving $2,500 in cash, along with a $2,500 donation in their name to their local Habitat. Corner Bakery has committed to donate a minimum of $100,000 to Habitat.
Chico's FAS, Inc. and its family of brands – Chico's, White House Black Market and Soma – has partnered with Habitat for Humanity International since 2018 to empower women to build strength, stability and independence through homeownership. The partnership, which has its roots in 13 years of local support of Habitat of Lee and Hendry Counties in Florida, includes sponsorship of Habitat’s 2019 Women Build program and Home is the Key campaign. Chico’s FAS is proud to dedicate their 50th Habitat home in 2019.
Learn more about Chico’s FAS support.
Delta SkyMiles members can donate their miles to Habitat for Humanity through Delta Air Lines’ SkyWish program. These donated miles will help Habitat to direct even more resources into projects that help families in need of affordable housing.
A minimum of 1,000 miles is required. To donate or to receive additional information, visit delta.com/skywish.
HSN Cares is dedicated to empowering women and helping families in times of need. HSN has partnered with Habitat since 2014, collecting donations at checkout and donating a portion of sales of products and other cause initiatives.
J.Crew launched their partnership with Habitat for Humanity International in 2019. Through the partnership with Blue Jeans Go Green, J.Crew has been supplying used denim to be recycled into housing insulation for select Habitat homes. Now, as an added incentive, customers are encouraged to bring in their old jeans for $20 off a new pair.
Kum & Go has been a partner of Habitat since 2013. Each year, Kum & Go invites customers to join the partnership through a donation at checkout program, as well as providing a portion of product sales. Additionally, Kum & Go sponsors a full house and provides grants and volunteers to support Habitat projects in multiple markets.
A new cause marketing partner in 2019, Lazy Dog is headquartered in Costa Mesa, California, and operates 34 restaurants in six states across the country. From Nov. 12 - Dec. 31, 2019, guests will be invited to buy a gingerbread house decorating kit for $5.95, and 47% of the purchase price from the sale of each kit will be donated to Habitat for Humanity International. Lazy Dog has committed a minimum contribution of $100,000.
Through its Round Up & Donate program, Lyft is helping Habitat for Humanity strengthen communities and empower homeowners to build safe and affordable homes. From August 2017 through December 2019, users of the Lyft rideshare platform can support Habitat every time they get a Lyft ride. Fares can be automatically rounded up to the nearest dollar, with the difference being donated to Habitat. Customers turn on the Round Up & Donate feature in the Lyft app, then select Habitat from a list of charities. Each passenger contributes a small amount, but the collective action makes a large impact.
Madewell, an American specialty retailer, offers an assortment of men’s and women’s apparel and accessories. Madewell entered into a new partnership with Habitat for Humanity in 2019. Madewell customers are encouraged to bring in their old jeans, which, through partnership with Blue Jeans Go Green, are recycled into housing insulation that can be used in Habitat homes. As an added incentive, customers who bring in their old jeans are offered $20 off a new pair.
Nest, a Google company, announced its partnership with Habitat in April 2018 and kicked it off by donating 10% of the sales of thermostats to Habitat for Humanity International. In addition, to help lift the energy burden for families in the U.S., Nest will be donating 4,000 Thermostat E units to Habitat affiliates for new homes or repairs. Google employees are also providing volunteer support to build cottages in Sonoma, California, with families affected by recent wildfires.
Nissan has been a long-time partner of Habitat for Humanity to support people in building better lives for themselves and for their families. In 2018, Habitat was integrated into the Calling All Titans marketing campaign in which Nissan called on “titans” of their neighborhoods to support Habitat. Additionally, Nissan has been a valued sponsor of Home is the Key since 2017.
O-Cedar launched its partnership with Habitat in 2017 and sponsored Home is the Key in 2018 and again in 2019. In support of Habitat, O-Cedar donated $1 of every ProMist MAX spray mop sold through any of its retail channels from April 1 through June 15, 2019. Additionally, O-Cedar continues to support Habitat for Humanity of Fox Valley in their US Headquarters’ city of Aurora, Illinois.
From Oct. 11, 2019 - March 13, 2020, Volvo Construction will run promotional spots featuring Habitat for Humanity during the airing of Gold Rush on the Discovery Channel. Viewers will be encouraged to go online to vote between Habitat for Humanity International and one other featured nonprofit. Sixty percent of the proceeds from the auction of a Volvo Gold Rush excavator will be donated to the organization that receives the most votes, and the runner-up will receive 40% of the auction proceeds. The winning nonprofit will be announced during the Gold Rush season finale on March 13, 2020.
Wayfair, the online home store for furniture, décor, outdoor living and more, has supported Habitat’s mission through a checkout donation program since 2012. Customers can add $1, $5, $10 or $25 to their online order to support Habitat’s work.
Thank you to our supporting partners:
Kendra Scott, LLC
Kendra Scott, retailer of jewelry and home décor items, is donating 50% of the purchase price of their Home & Shelter Charm through December 31, 2019, in support of Habitat for Humanity’s work to help homeowners build safe and affordable places to call home.
A long-time supporter of Habitat for Humanity, Marketplace Events is offering its customers who purchase tickets for Home & Garden and Holiday Shows the opportunity to donate at checkout. This campaign runs from February 1, 2019, through February 1, 2020. Additionally, Marketplace Events is making a corporate donation of $20,000 to Habitat.
How to become a cause marketing partner
Co-branded marketing partnerships provide opportunities for your company, its employees and consumers to get involved in a worthy cause. Proceeds from the sponsorship of Habitat’s promotions directly support our Global Mission Fund, which is used to transform communities across the globe.
Some of the ways in which you can get involved:
- Percentage-of-sales donations.
- Redemption-based donations.
- Event-driven fundraising.
- Targeted packaging.
Habitat is a highly rated charity that adheres to the Better Business Bureau’s Standards for Charity Accountability and InterAction’s Standards of Excellence, Section 5.
If your company is interested in becoming a cause marketing partner with Habitat for Humanity, please email firstname.lastname@example.org.
Subscribe to our monthly newsletter
All rights reserved. Habitat® and Habitat for Humanity® are service marks of Habitat for Humanity International. All names, service marks and related materials are used with its permission. Such use does not constitute or imply the endorsement or recommendation of any company, product or service.